The Code is based on the following principles:
Respect the data subjects and their rights as specified by law and/or by this Code.
Be transparent about the collection of Personally Identifiable Information (PII); only collect PII with consent and ensure the confidentiality and security of PII.
Act with high standards of integrity, professionalism and transparency in all relationships and practices.
Comply with all applicable laws and regulations as well as applicable privacy policies and terms and conditions that cover the use of data subjects’ data.